How to Determine if Your Copywriter is Worth It
If you'd like to earn money online, you're going to have to have a site. That site must be well written, especially if you're hoping it will be profitable. Unless you are already a copywriter yourself, it's wise to employ someone who is qualified to write the text for your website. An expert copywriter will generate lots more profits than you would ever even be able to hope to see if you went and did all of the writing by yourself. Apparently, however, not every copywriter is the same as the next copywriter. Some have a lot of talent. Some, on the other hand, aren't talented at all but are trying their hand at copywriting because someone told them that online writing would be easy. These are some ways to help you distinguish the good copywriters from the bad copywriters.
Does the copywriter have his or her own website? Any copywriter worth employing is going to have his or her own site that contains a bio, a few samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have a website, how can they tell you that they'll be able to help you with the one you are creating? Look at the copy on this site. If there are a lot of grammar errors and typos, this is not good.
How well do you respond to the copy on the copywriter's web site? This goes beyond the simple discovering of grammar errors. Does the site copy cause an emotional response as you read important link it? Does it help you warm up to him or her? Does his or her words make you want to keep reading and discover more about the person? Does the website copy make you want to jump to employ them right away? Does it make you feel like you have to click away? Does the website copy make you upset? These are all vital reactions and you should heed to them.
Perform your Home Page background research on the copywriter. Try searching for reviews on forums and unbiased websites. It's highly likely that the only reviews you will come across on the writer's site are going to be good. Conduct a search for the copywriter's name my explanation to see if any reviews or testimonials pop up in places that are not run or that cannot be controlled by the writer. These reviews and testimonials merit extra attention. You should also ask the copywriter to provide you a few references. Be sure that you follow up and really get a hold of those references so that you can ask for an honest opinion from them.
It is vital to actually read any samples furnished to you by the writer. Ask for additional samples than can be read on the writer's site. This is especially crucial if the copywriter is touting himself or herself an expert in a field. When the writing reads like it was sourced from Wikipedia or is particularly vague, you need to find a different writer.
There are a number of different ways to find out if a copywriter is worth your money or not. It is crucial that you do your homework and look beyond the copywriter for information regarding his/her reputation and character.